Running a business that offers Software as a Service (SaaS) or being a SaaS marketer is no doubt amongst the toughest jobs out there.  After all, how do you sell something that has no physical presence? And how do you sell software to organizations that are likely to...

Gone are the days when marketing goods or services meant a captivating billboard situated on the busiest road, a TV commercial during the news bulletin or other similar tactics. This is the Digital age where technology is becoming more and more integrated into daily...

“Once upon a time, during the Great Depression, an old man was looking for ways to make a living. In his desperation to make ends meet, he started selling fried chicken at a roadside restaurant. His recipe was an instant hit and soon began to gain popularity. The...

If you are in the plumbing industry, things can often end up being bleak. It’s not like there is a shortage of demand for plumbing services, rather it’s the fact that most regions are usually dominated by a handful of plumbing companies since customers normally rely...

If you are a manufacturer looking for new ways to increase your prominence in the industry and attract more clients to your business, then you must have tried out various marketing strategies. Needless to say, developing a website and maintaining an online presence...

Doing marketing for Higher Education is highly challenging. College enrollments are in decline and students' priorities and communication styles have changed from one generation to another. How can you stay relevant as a higher education institution in the era of...

Ran out of milk? Looking for a birthday gift? Or a new dress for the upcoming weekend party? Whatever the need of the hour might be, customers today have one thing in common: they love to shop online. It’s fast, it’s convenient and of course, it’s super easy. Be it...

No business can survive without a steady flow of customers, but when it comes to consulting businesses, the need for a large and loyal customer base is a grave concern. A large number of satisfied customers is a must-have for all consultants because that is the only...

Until recently, the interior design industry used to heavily rely on word of mouth advertising, but as competition grew, clients’ behavior changed as well. Most people are now searching online for an interior designer, weighing in dozens of options before actually...